Expertise
I can help shape a project before the first frame exists, lead an existing team through production, or take on the motion work itself. The right role depends on the brief.
Creative thinking, with production experience behind it.
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Creative Direction & Art Direction
From concept and visual references to storyboards, design decisions and team reviews. My job is to give the work a clear point of view and protect it when production gets complicated.
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Motion Design & Animation
Motion graphics, character animation, title sequences, explainers, compositing and motion-led brand content. I care about rhythm, readable design and whether the movement earns its place.
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Live Events & Screen Content
I create visual content for event screens and on-stage moments, taking into account the scale of the venue, the timing of the show and what else the audience is seeing and hearing.
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Brand Campaigns & Digital Content
Art direction and production for campaign films, social content and visual systems that need to feel related across different formats.
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Games & Digital Learning
Animation and visual direction for game and learning experiences. Here, clarity, pacing and usability matter as much as style.
From the brief to the last review.
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Understand the job
Before moodboards or keyframes, I want to know who this is for, where it will appear and what it needs to communicate.
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Give the idea a visual language
Concepts become references, storyboards, design rules and a plan the team can actually produce.
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Direct the production
Design, animation, editing and sound need to support the same thought. I review the decisions that connect them.
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Finish for the real audience
A venue screen, a phone, a game or a classroom each changes how something should be made. The final format is part of the creative process.
Where AI fits
I use AI when it helps me test a direction, explore a scene or speed up parts of production. I make the decisions about story, design, pacing and what belongs in the finished work.