Creative direction · Motion design · Education
About Naiier El-Deeb
I’m a creative director and motion designer based in Cairo. I set visual direction, lead teams and stay involved from storyboard through delivery.
How I came to direction.
I started in 3D modelling and visual effects in 2013, then worked on storyboards and animation at Qabila Productions. Learning to make the work myself helped me understand what a team needs from a director before production starts.
What the work taught me.
At WOTN, I led visual production for live events, including Mawhiba in Riyadh. I directed animation for Kortifo, working with designers and developers on how the movement would serve the game. At Umami, I guided creative work across marketing, digital learning and games.
The decisions I stay close to.
I want the team to understand what the work needs to communicate and where the audience will see it. I use references and storyboards to make those decisions concrete, then review how design, motion, editing and sound work together. When AI helps me explore a scene or test a direction, I decide what belongs in the final work.
Teaching alongside production.
I’ve taught motion graphics since 2015. My classes draw on the same decisions I make in production: how to plan the scene, test the design, use feedback and finish the piece.