Experience

Selected roles.

Several roles overlapped, including part-time work.

1. Started June 2025

   Creative Director

   Umami E-learning Solutions

   I led visual direction for marketing, digital learning and games. I guided teams across disciplines and reviewed work against the project’s creative and production needs.

2. October 2024–May 2025

   Art Director

   WOTN Events Management

   I directed three animators and an editor. The team produced event-screen visuals, including for Mawhiba in Riyadh, as well as social and presentation videos.

   View the Mawhiba case study

3. July–September 2024

   Art Director

   Umami E-learning Solutions

   I set the visual direction for learning content and worked with instructional designers to connect design choices to the learning objectives.

4. June 2023–May 2024

   Animation Director

   Umami Games · Kortifo

   I defined Kortifo’s animation style and directed the team that brought storyboards and animatics into the game alongside designers and developers.

   View the Kortifo case study

5. October 2022–June 2023

   Senior Animator

   Big Scene Studios · Istanbul

   I produced animation from concept through final render, working with designers, art directors and sound teams.

6. September 2022–May 2023

   CEO / Business Developer

   Graphitopia · Alexandria

   I led the design training studio’s courses, partnerships, team and day-to-day operations.

7. January 2019–June 2024

   Senior Motion Designer

   Martech Consultancy · Part‑time

   I made motion work for advertising, digital platforms and presentations and coordinated production workflows across projects.

Teaching alongside production.

I’ve taught motion graphics since 2015. My classes bring production decisions into the classroom, from planning a scene and testing an idea to reviewing feedback and finishing the piece.