Advertising / Pre-production
Rosh Rayhaan — Art Direction & Storyboards
I developed the visual direction and planned the shots for a Rosh Rayhaan advertisement. As art director and storyboard artist, I gave the production team a structure to work from before filming.
- Project
- Rosh Rayhaan advertisement
- My role
- Art director & storyboard artist
- Deliverables
- Visual direction and advertising storyboards
About the project
The brief
The advertisement needed a visual direction and a shot plan the production team could use.
My approach
I used the storyboard to turn the visual direction into a sequence of shots. It made the framing and order clear before production.
See the work
The project and storyboards are on Behance. The finished advertisement is available on Vimeo.