Brand identity / Social design
Graphitopia — Rebranding & Social Design
I refreshed the visual direction for Graphitopia, the design-education studio I previously led. The work covered social design and an update to the studio’s mascot, Graphiman.
- Studio
- Graphitopia
- My role
- Art direction & motion design
- Deliverables
- Social design and mascot redesign
About the project
The brief
The design-education studio needed a refreshed look for social content and an updated mascot that would work in motion.
My approach
I reworked the visual direction for the studio’s social content and adapted Graphiman so the character would be easier to animate.
See the work
The Behance project shows the updated visual identity and how Graphiman was introduced in motion.