Umami Secrets – Visual Direction for B2B Positioning
Client: UMAMI Studio
Role: Art Director
Type: B2B Marketing Campaign
Target: Companies & Organizations
As part of Umami Studio’s internal marketing strategy, Umami Secrets was a bold visual campaign crafted to communicate the studio’s creative philosophy to corporate clients.
Through sharp branding, smart messaging, and conceptual visuals, we highlighted how Umami blends illustration, storytelling, and animation into engaging learning experiences. The campaign aimed to attract businesses looking for content that educates, connects, and leaves a lasting impact.
Scope of Work:
Art direction for all campaign visuals and messaging
Design language that reflects creativity, clarity, and strategic thinking
Assets created for web, email, and social media platforms targeting B2B decision-makers
Collaboration with copywriters and marketers to shape the voice of the campaign