Graphitopia rebranding

Naiier El-deeb being the CEO for Graphitopia for learning and development back in 2023, he led the creative direction and animation for Graphitopia’s bold rebranding — building a playful mascot and a visual language that speaks to students and educators alike. The new identity helped the platform establish global partnerships, including collaborations with universities in Greece. From concept to motion-ready character design, every element was crafted to balance fun, clarity, and purpose.

Old Design

The original identity lacked the visual appeal and energy needed to attract students and encourage them to engage. We needed to create a brand that felt fun, approachable, and educational — all at once.

The Announcment of the new character and new brand identity

Talking in numbers and results

Started creating Content for public showing