Role: Animation & Art Direction

Client: ChiBox Jeddah

Platform: Instagram

Format: Cinematic Reel with CGI Integration

To celebrate the Superman film release, we at Magnetic marketing ageny crafted a bold crossover campaign for ChiBox, the Chinese takeout brand known for its punchy flavors. Our concept fused street food culture with superhero cinema by creating a high-impact Instagram reel where Superman himself made a surprise appearance above the restaurant.

The campaign blended live-action and stylized CGI to place ChiBox in a cinematic universe, connecting with pop culture fans and foodies alike.

Results in 5 days:

• Views: 59,307

• Reach: 88,761

• Engagements: 355 total interactions

  • 199 comments

  • 102 likes

  • 52 shares

• Audience breakdown:

  • 62.1% from followers

  • 37.9% from non-followers

This campaign outperformed our benchmarks, gaining significantly more traction than typical posts and boosting ChiBox’s visibility among new users. It also generated over
116 direct engagements, driving conversation and traffic to t

Profile activity: 88

• 68 profile visits

• 15 new followers

• 5 external link taps