SAMSUNG — BEYOND FUNCTION
Six conceptual Samsung advertising visuals, reimagining product features through surreal photo manipulation and art direction.
Naiier
El-Deeb
Creative Director & Motion Designer
Creative direction and motion design for campaigns and product launches.
I work directly with brand and product teams, from visual concepts and storyboards through animation and delivery.
Selected work. Different briefs. Different answers.
Explore all 35 projects from my Behance portfolio, including campaigns, live-event visuals, brand motion and collaborations.
Qitaf Alandalus — Saudi National Day 95 Campaign
Art direction and photo compositing for Qitaf Alandalus olive oil, celebrating Saudi National Day 95 across outdoor and digital advertising.
Saudi founding day
Visual work for an event marking Saudi Founding Day.
Saudi National Day 96 Social media
Social media campaign work celebrating Saudi National Day 96, bringing together creative direction, motion graphics and filmmaking.
Soma | Food & Beverage Brand Guidelines
Visual identity and brand guidelines for Soma, a Saudi food and beverage brand, covering consistent application across brand materials.
2025 - Social media designs
A collection of design work for social media.
Mobilifix | Annual Celebration Film
A celebration event film for Mobilifix.
Mawhiba Riyadh | Live Event Screen Motion Graphics
At WOTN, I led a team of animators and an editor creating visual content for live events, including Mawhiba in Riyadh. I work out how the screens, pacing and transitions fit together as one show.
Unlabelled Streetwear photoshoot
A photoshoot and short-form videos developed as a set of brand content.
Graphitopia | Mascot Redesign & Social Design
A brand refresh and social design work for Graphitopia, the design-education studio I previously led.
Rosh Rayhaan | Film Art Direction & Storyboards
I developed the visual direction and drew the storyboards, giving the production team a clear shot plan to work from.
Social Media designs
Social graphics, including an Eid greeting with a game-inspired illustration.
HR Transformation | 2D Character Animation
Character animation for an HR transformation video.
Social Media Videos
A collection of short videos for social media.
King Abdulaziz Royal Reserve | Outdoor Campaign
Campaign imagery for the reserve, pictured on a roadside digital screen.
Color Blindness | Animated Explainer
An explainer about color blindness, made with the Qabila Production team.
WOTN | Brand Motion & Event Screen Visuals
I directed a visual-production team at WOTN Events Management. These projects include brand motion, event content and marketing materials.
Sarh Developments | Real Estate Branding
A video project for Sarh Developments.
Digital Painting | Animation Study
An experiment in bringing a digital painting into motion.
Bank Cheque Safety | Animated Training Video
Motion graphics about bank cheque safety.
JRoute | Animated App Explainer
An introductory video for the JRoute app, co-published by Omnia Hussein and Naiier El-Deeb.
Armenian Premier League Motion Intro/Outro
Opening and closing motion graphics for the Armenian Premier League. The project includes illustrations and animatics.
Zag Teaser
A teaser for Zag, made with Mohamed Fadl and Mostafa Mamdouh Ali.
Hakuna Campaign 2
A second campaign for the Hakuna live-streaming app, created with Mohamed Fadl, Loai Hatem, and Riham El Gohary.
Boom Production
An animated intro for Boom Production that uses an owl to play on the studio’s name.
Hakuna Campaign
Three social media videos for Hakuna’s live-streaming app in Saudi Arabia, built around the idea of beating boredom.
Tradeline Campaign
A social media motion campaign for Tradeline introducing the iPhone 11 lineup and a one-year screen warranty.
World Bank
An animated project about the World Bank’s agricultural work in Egypt and the wider Middle East and North Africa.
Noqta logo animation
Logo animation for Noqta, with early motion studies and animatics.
Vodafone 20th Anniversary
Frame-by-frame animation for Vodafone Egypt’s 20th anniversary, made with Mohamed Abdelfatah for Bare Entertainment.
Animations #5
A collection of animation shots and scenes gathered into a single reel.
Animations part 4
The fourth reel in Naiier’s animation series, bringing several pieces together in one video.
Introverts
A team animation project from Qabila about introversion and how introverts are often misunderstood.
Footballhub
An introductory video for Footballhub, a football app.
OLX Egypt | Animated Brand Video
A project for OLX, published as a collaboration with the Bare Entertainment team.
Some of the names behind the briefs.
My work has included projects connected to Vodafone, Samsung, the UAE Space Agency and Kuwait TV, alongside teams and organisations in Saudi Arabia, Egypt and beyond.
11 of 21
Work around the globe in more than 7 countries
- Cairo
- Alexandria
- Jeddah
- Riyadh
- Istanbul
- Dubai
- Qatar
- Armenia
- Abu Dhabi
- Cape Town
- Germany
The roles that shaped my work.
These are selected roles across creative direction, art direction and animation. Several overlapped, including part-time work.
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2025 Creative Director Umami E-learning Solutions
Started June 2025
I led visual direction across marketing, digital learning and games, guided teams across disciplines, reviewed work and aligned creative decisions with production needs.
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2024–25 Art Director WOTN Events Management
October 2024–May 2025
I directed three animators and a video editor producing event-screen content, including work for Mawhiba in Riyadh, as well as social and presentation videos.
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2024 Art Director Umami E-learning Solutions
July–September 2024
I set the visual direction for digital-learning content and worked with instructional designers to make sure creative decisions supported the learning objectives.
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2023–24 Animation Director Umami Games · Kortifo
June 2023–May 2024
I defined the animation approach and directed the team bringing storyboards and animatics into the game with designers and developers.
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2022–23 Senior Animator Big Scene Studios · Istanbul
October 2022–June 2023
I produced animation from concept to final render, working with designers, art directors and sound teams.
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2022–23 CEO / Business Developer Graphitopia · Alexandria
September 2022–May 2023
I led the design-training studio, including its courses, partnerships, team and operations.
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2019–24 Senior Motion Designer Martech Consultancy · Part‑time
January 2019–June 2024
I created motion work for advertising, digital platforms and presentations while coordinating workflows across projects.
Creative thinking, with production experience behind it.
I can help shape a project before the first frame exists, lead an existing team through production, or take on the motion work itself. The right role depends on the brief.
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Creative Direction & Art Direction
From concept and visual references to storyboards, design decisions and team reviews. My job is to give the work a clear point of view and protect it when production gets complicated.
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Motion Design & Animation
Motion graphics, character animation, title sequences, explainers, compositing and motion-led brand content. I care about rhythm, readable design and whether the movement earns its place.
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Live Events & Screen Content
I create visual content for event screens and on-stage moments, taking into account the scale of the venue, the timing of the show and what else the audience is seeing and hearing.
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Brand Campaigns & Digital Content
Art direction and production for campaign films, social content and visual systems that need to feel related across different formats.
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Games & Digital Learning
Animation and visual direction for game and learning experiences. Here, clarity, pacing and usability matter as much as style.
I care about the frame and everything it takes to get there.
I started in 3D modelling and visual effects in 2013, then moved into storyboards and animation at Qabila Productions. Over the years, the work expanded into games, live events, learning and creative leadership.
I directed animation for Kortifo, led event-screen visuals at WOTN, and went on to guide creative work across marketing, games and e-learning at Umami. Those different environments taught me that a strong visual idea has to survive real deadlines, multiple hands and the screen it was made for.
Today, I move between direction and execution. I enjoy building the visual language, briefing teams, reviewing the work and getting involved in the details when they matter. A frame has to say something clear for me to be happy with it.
- Years in design and motion
- 13+
- Clients and organisations represented in my projects
- 21+
From the brief to the last review.
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Understand the job
Before moodboards or keyframes, I want to know who this is for, where it will appear and what it needs to communicate.
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Give the idea a visual language
Concepts become references, storyboards, design rules and a plan the team can actually produce.
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Direct the production
Design, animation, editing and sound need to support the same thought. I review the decisions that connect them.
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Finish for the real audience
A venue screen, a phone, a game or a classroom each changes how something should be made. The final format is part of the creative process.
Where AI fits
I use AI when it helps me test a direction, explore a scene or speed up parts of production. I make the decisions about story, design, pacing and what belongs in the finished work.
Teaching what happens between the tutorial and the finished film.
I’ve taught motion graphics through Nayzak Animation School, Graphitopia, the German University in Cairo and Alexandria University. My classes draw on production work: planning a scene, making choices, getting feedback, revising the work and finishing a piece you can stand behind.
- Students taught
- 1,000+
- Hours watched across recorded courses
- 30,000+
Live online course
Motion Graphics & Video Production
This course takes you through making a video from idea to delivery. We start with the fundamentals, then move through design, animation, compositing, AI-assisted production and final delivery.
You’ll work on practical projects, receive individual feedback and finish a piece for your portfolio.
Who it’s for
Graphic designers moving into motion, motion artists looking for a more complete production process, and video creators who want a stronger grounding in visual planning and design.
Planned format
- Months
- 4
- Live sessions per week
- 2
- Hours per session
- 2
- Modules
- 6
The six modules
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Concept & Pre-Production
Turn a brief into a clear idea. Work through references, a script, a moodboard, a storyboard and a production plan before you animate.
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Design & 2D Animation
Build scenes with typography, illustration, motion graphics and character animation, then bring the elements together through compositing and visual effects.
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3D-Style Product Motion in After Effects
Use the 3D environment, cameras, lights and composition in After Effects to build product-focused motion and advertising shots.
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AI-Assisted Video Production
Use AI tools to explore scripts, visuals, shots, voices and sound. Learn how to select, refine and integrate material in After Effects.
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Collage, Sound & Final Production
Bring mixed-media visuals together, design the edit, work with sound and prepare a finished piece for delivery.
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Professional Workflow & Automation
Organise a project from Illustrator and Photoshop to After Effects. Use scripts, plugins and repeatable workflows to spend less time on mechanical tasks.
Interested in the live course?
The next Arabic-taught cohort starts November 17, 2026 at 9 PM Cairo time.
Course details and reservationRecorded courses on Yanfaa
Browse the recorded coursesPrefer to learn at your own pace? I also teach five recorded courses on Yanfaa, from fundamentals through advanced motion graphics.
The people, rooms and work in progress.
Workshops, talks, teams and the moments that rarely make it into the final video. A little of what happens away from the polished frames.